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The new SenseLab at the University of Eastern Finland opens up new opportunities for research into consumer behaviour in a multisensory research environment.
A study conducted at the University of Eastern Finland shows that integrating artificial intelligence systems into service teams increases demands imposed on middle management in the financial services field.
Research shows how the transition from a traditional value chain to value orchestration in a platform-based network emphasises the role of the platform owner in developing a common sales strategy with strategic network actors.