UEF Business School - News

The study examined how consumers’ sustainable consumption values, hedonic attitudes emphasising enjoyment and utilitarian attitudes emphasising practical benefits affect their willingness to pay more for sustainable products.

The research shows that in business markets much of a brand’s value grows out of ordinary interaction in which people and companies combine their knowledge and skills, often in work nobody calls branding.

The themes of the conference are restoration futures, sustainability transitions, natural resource governance and transformative innovations.

The doctoral research examines how data, platforms, analytical methods, and theoretical concepts jointly shape what can count as reliable knowledge.

Nurses described remote monitoring as involving a considerable amount of day-to-day work.

A new EU-funded project is being launched to support the conservation of the Saimaa ringed seal.

A new study from the University of Eastern Finland shows that the transition toward a circular plastics economy is hindered by systemic interdependencies and internal contradictions within ecosystems.

The development of personalised medicine depends on collaboration between multiple stakeholders, who must navigate uncertainty while shaping expectations of future value.

Regenerative tourism does not solve the problems of mass tourism but advancing it could be one way to reduce the negative impacts of tourism.

In Eastern Finland, efforts are underway to strengthen the retention of international talent even before immigration. The University of Eastern Finland has launched a training programme in the country of origin to support students' settlement and encourage them to stay in the region after graduation.