Business and Marketing in Health Technology

This course introduces students to health technology business. Students learn to understand the importance of customer orientation in business development and in the commercialisation of technologies.

The course develops business thinking and provides an overall view of the components of business operations. It also deepens students’ understanding of commercialisation processes and of the customer perspective as the foundation for business activity.

After completing this course, the student is able to:

• define the key principles of business
• recognizes customer orientation in business development
• describe the perspectives of different stakeholders in business
• analyse and assess various business, marketing and regulatory aspects

The target group of the training program is people who develop, produce and use medical devices, as well as those interested in the health technology sector. It is suitable for example for:

• personnel of health technology companies (especially start-ups) 
• people starting out in the health technology sector 
• those working in business positions related to health technology (commercialisation, export, sales, marketing)  
• those involved in co-creation (research, development, and testing)  
• persons who use medical devices, are responsible for procurement or supervision of the safe use of devices in the wellbeing services counties and
• RDI staff and teachers in higher education institutions 

Due to funding requirements, the participant must be a resident of Finland.