Sales and buyer behavior in retailing, 2023-2024, online studies
Open university
- Credits:
- 6 ECTS credits
- Location:
- -
- Continuous learning category:
- Business and international collaboration
- Teaching format:
- Online teaching
- Price:
- 90 € (VAT 0%)
The student will
- understand the roles of sales and marketing in international retailing.
- understand the sales and marketing strategies, objectives, and tactics in retail business.
- understand the principles of planning, budgeting and measurement in retailing
- evaluate strategies for approaching consumer and organizational buyers
- identify and compare sales techniques in international retailing
- analyze the different motivations of consumer and organizational buyers
- recognize the importance of environmental and managerial impact on sales in retail business
- understand the principles of planning, budgeting and measurement in retailing
Online-course.
Characteristics and types of selling and sales management in international retailing, sales in business-to-business and business-to-consumer context, market segmentation and marketing mix, relationship between sales and marketing planning, buyer behavior in business-to-business and business-to-consumer context, sales settings, sales in international context
Study Materials
Jobber, D., Lancaster, G., & Le Meunier-FitzHugh, K. (2019). Selling and sales management (Eleventh edition.). Harlow: Pearson. The online version of the course book can be found via UEF-Primo service.
Study Modes: Online-course. Independent online learning. Online exercises and/or tests and/or online exam
Alternative exam dates: 7.11.2023, 12.12.2023, 15.2.2024 ja 9.4.2024 and essay return no later than May 15, 2024
Teacher: Katariina Ylönen
Evaluation: 0-5. Individual essay 40 %, exam 60 %.
Teaching Language: English
The course is intermediate level.
The course includes Intermediate Studies in Marketing and Retailing ( Markkinointi ja vähittäiskauppa) and the Studies on Digital Retailing and E-Commerce (Digitaalisen kaupan opintokokonaisuus, https://digitaalinenkauppa.fi/).
Study units cost 15 e / credit. This price holds for the academic year 2023–2024.
For more information on study fees and payment and cancellation terms, please see: Registration, study fees and right to study | University of Eastern Finland (uef.fi).
The length of a study right is determined by the length of the study unit so that it covers all teaching and exams. If the study unit has continuous registration, the study right is from 1.8. to 30.7.
Literature acquisition costs and borrowing fees are not included in the tuition fee.
If your employer would pay your tuition fee, please contact our training secretary. Their contact details are below.
English-language courses are free for the 2023-2024 academic year for those with the status of temporary protection from Migri.
https://migri.fi/tilapainen-suojelu (in Finnish)
https://migri.fi/en/temporary-protection (in English)
https://migri.fi/uk/timcasovij-zahist (in Ukrainian)
See more on studying at UEF while under temporary protection here:
Irrespective of time
Continuous registration 4.8.2023-10.3.2024.
Alternative exam dates: 7.11.2023, 12.12.2023, 15.2.2024 ja 9.4.2024 and essay return no later than May 15, 2024
English
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