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Soutuveneen aito järven pintaa vasten.

Hot this summer: responsible tourism

Tourists are learning to demand that tourism services and tourism products should be produced responsibly. How is responsibility visible in the everyday choices made by tourists and hotel entrepreneurs?

  • Text Risto Löf | Photos Raija Törrönen,, Johanna Kokkola

In our hotel, responsibility stems from who we are. Our value base motivates responsible tourism.

Helena Puhakka-Tarvainen, entrepreneur

Apartment Hotel Lietsu

Lietsu-hotellin yrittäjä Helena Puhakka-Tarvainen.

The more responsible the tourism industry is, the more profitable it should become.

Juho Pesonen

Research Manager for Digital Tourism Business

Juho Pesonen.
Retkeilijät kulkevat polkua pitkin harjulla.
As a result of the travel restrictions imposed due to the coronavirus pandemic, staycations are experiencing a new boom. Rental cottages and national parks have been exceptionally crowded during the pandemic, and there's been an unprecedented spike in the

Tourism has an enormous positive potential if its negative effects can be balanced out over a certain period of time.

Juho Pesonen

Research Manager for Digital Tourism Business

Retkeilijä asettelee kiviä tunturin laella.