Tunniste / Course Code

5216704

Nimi / Name

Destination Management

Laajuus / ECTS

6 ECTS

Tyyppi  / Level (esim. perusopinnot, aineopinnot)

Master’s level

Laji

Course

Opinto-oikeus (?)

Tourism marketing and management master’s students, maximum 10 other students (palvelujohtaminen, exchange students)

Suositeltu suoritusaika

First year of TMM master’s studies

Tuntimäärä / Hours (?)

Total 162 hours

  • lectures in classroom 20 hours
  • collaborative learning in a group 30 hours
  • presentation of the group work in classroom, compulsory presence 10 hours
  • individual study 102 hours

Arvostelu / Grading

1-5

Vastuuyksikkö

Business School

Opettajat / Teacher

Raija Komppula

 

Syllabus:

 

Learning outcomes (compulsory)

Knowledge related:

  • Understand and explain the concepts of tourist destination and destination competitiveness.
  • Distinguish the key stakeholders of a tourist destination and understand their role in destination development.
  • Distinguish between the concepts of destination governance, management and leadership and understand the role of collaboration, competition and coopetition in tourist destination context.
  • Understand the requirements of sustainability in the development of a  tourist destination.
  • Understand the environmental, economic and socio-cultural impacts of tourism in a destination.

Skills related:

  • In collaboration analyse the tourist destination competitiveness.
  • Analyze the meaning and impact of different kinds of governance structures on the role of DMO and other stakeholders in the leadership of a destination.
  • Utilize the basic tools for analyzing the destination competitiveness.
  • Develop skills in operating in ethical and responsible manner in relationships with stakeholders in a tourist destination.
  • Develop skills in analyzing the impacts of tourism in a destination.
  • Acquire and apply knowledge about future trends on tourism in destination context.

Content

  • the concept of tourist destination
  • theoretical perspectives on tourist destination competitiveness
  • research findings and practical examples of stakeholders and their roles in the tourist destination, including public-private relationships
  • research findings and practical examples of collaboration, coopetition and competition
  • in the group work assignment each group will analyze the competitiveness of a given destination, and assess the management and leadership of this destination

Suoritustavat (pakollinen) / Teaching Methods

  • lectures in classroom 20 hours
  • collaborative learning in a group 30 hours
  • presentation of the group work in classroom, compulsory presence 10 hours
  • individual study 102 hours

Toteutustavat / Study Modes

Active participation in classroom meetings, group work and an individual assignment. Compulsory participation in the presentations of group work. Evaluation of other groups’ contribution.

Oppimateriaalit / Study Material

1) Ritchie, J.R.B. and Crouch, G.I. 2003.  The competitive destination: a sustainable tourism perspective. Cabi.

2) Gursoy, D., Saayman, M. and Sotiriadis, M. 2015. Collaboration in tourism businesses and destinations: a handbook. Emerald.

3) Collection of articles

4) lecture materials

Arvosteluperusteet (pakollinen) / Assessment

1-5

Individual assignment 65 % (1-5)

Group work assignment 35 % (1-5)

Presence at the group work presentations 10 h compulsory

Evaluation of the group works: pass/fail

Edellytykset / Prerequisites:

Bachelor degree, or, for exchange students basic studies in tourism and business

Ajankohta / Time

Autumn semester

Tarjontatieto / Level

Tourism marketing and management master’s students, maximum 10 other students (palvelujohtaminen, exchange students)

Avainsanat / Key word

tourism management, tourist destination, destination competitiveness

Kampus / Campus

Joensuu

Lisätietoja/ Further information

Opetuksen kieli (pakollinen tieto) / Teaching language

English