Saimaa Destination

The goal of this project is to improve international visibility of tourism businesses located at the Lake Saimaa region. In this project we provide project participants information on main international markets such as Russia, Germany, Japan and China. We also study benefits of eco -certification for tourism development, provide content marketing strategy for the region and measure marketing effectiveness.

For more information:

Anja Tuohino, anja.tuohino@uef.fi, gsm  050 554 0659
Juho Pesonen, juho.pesonen@uef.fi, gsm 040 184 2698