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Open uni: Tourism Business, lv 2023-2024, online studies

smart for good
25 ECTS credits
Continuous learning category:
Business and international collaboration
Teaching format:
Online teaching, Independent learning
375 € (VAT 0%)
Jatkuva oppiminen verkkosivut

Tourism is one of the biggest industries in the world, corresponding to about 10 % of the global GDP. From the business perspective tourism has many peculiarities. Destinations play a great role in the tourist information search process, and thus in tour-ism marketing and management. In many tourism destinations seasonality creates unique challenges for tourism business. There is increasing demand for sustainability in tourism business, requiring transformative business practices. Also, continuous change in the technological landscape in tourism business requires novel marketing and management skills and knowledge. During these Tourism Business studies you will learn sustainable business practices based on customer insights in smart tourism destinations. These studies are suitable for everyone interested in developing their understanding of the tourism business landscape in increasingly digital and sustain-able marketplace.

The Open University of the University of Eastern Finland organizes the Tourism Business studies as online studies. The teaching is in accordance with the curriculum of economics of the University of Eastern Finland. Tourism Business studies can be studied at the open university by anyone, regardless of the student's basic education and age. The studies do not include compulsory contact teaching.

Tourism Business studies 25 ECTS
Introduction to Tourism Studies 5 op

Consumer Behaviour in Tourism 5 op

Digital Tourism Business 5 op

Marketing and Managing Tourism Destination 5 op

Sustainable and Responsible Tourism Business 5 op

You can’t register for this study module. Register for individual study units.

Register for individual study units. Study units cost 15 e / credit. This price holdsfor the academic year 2023–2024.

For more information on study fees and payment and cancellation terms, please see: Registration, study fees and right to study | University of Eastern Finland (

The length of a study right is determinedby the length of the study unit so that it covers all teaching and exams. If the study unit has continuous registration, the study right is from 1.8. to 30.7.

Literature acquisition costs andborrowing fees are not included in the tuition fee.

If your employer would pay your tuition fee, please contact our training secretary. Their contact details are below.

Irrespective of time

Check the time of completion of the individual course and the time of enrollment from the course data.


No electronic registration

Register for individual study units. Study units cost 15 e / credit.