Selection Process for Tourism Marketing and Management

Applications that satisfy the eligibility criteria will be put through a subsequent evaluation process in order to determine which applicants are selected for admission to the programme. The applicants that fulfil the above requirement of previous studies and English language skills are ranked according to the criteria below. Applicant may obtain a maximum of 30 admission points. The eligible applicants will be evaluated according to the following principles:

1. Letter of motivation in English according to the following criteria:
Max. 1000 words as a whole

•    A short introduction of the applicant (degrees and studies, current professional activity, special academic and professional merits) (0-1 point)
•    Reasons for applying to the programme (0-2 points)
•    Career plans after graduation (0-2 points)
•    International experience and interests (0-2 points)
•    What kind of topic or topics would you be interested in studying in your master’s thesis? (max. 250 words of 1000) (0-3 points)

2. Previous studies according to the following criteria:
Suitability of the earlier studies for the Master's programme
Relevant previous studies in the fields of Tourism Management, Tourism Marketing and/or Tourism Business as well as topics connected to hospitality business (including bachelor's thesis or equivalent).
•    60 ECTS or more: 10 points
•    40-59 ECTS: 5 points
•    Less than  40 ECTS: 0 points

3. Average of the suitable previous studies (including bachelor's thesis or equivalent):
•    4,0 or more: 5 points
•    3,0-3,99: 3 points
•    2,99 or less: 0 points

A separate list of the relevant previous studies with a calculation of the average of the above- mentioned studies must be provided on the online application form. If the calculation does not follow the ECTS grading system, it will be converted accordingly. If the grading is other than 1-5, it will be converted to 1-5.

 4. The better of the following criteria is considered (a or b):
a.    Bachelor's thesis (or equivalent) grade:

•    4,0 or more: 5 points
•    3,0-3,99: 3 points
•    2,99 or less: 0 points
In case there is no final thesis grade included in the degree or if your admission is conditional:
Grade point average (GPA) as follows:
•    4,0 or more: 5 points
•    3,0-3,99: 3 points
•    2,99 or less: 0 points

The grade point average must either be given in the degree certificate or a separate, certified calculation must be enclosed, otherwise the applicant receives 0 points. If the applicant’s GPA does not follow the ECTS grading system, it will be converted accordingly.
b.    Applicants can obtain  points from a Graduate Management Admission Test (http://www.mba.com/global/the-gmat-exam.aspx) based on their GMAT score:

o    score 600 or more = 5 points
o    score 501 - 599 = 3 points
o    score 500 or less = 0 points
Please note that it takes 20 calendar days for you to receive a GMAT score after completing the test.