Tunniste / Course Code

5216702

Nimi / Name

Master’s thesis seminar in Tourism Marketing and Management

Laajuus / ECTS

5 ECTS

Tyyppi  / Level

Master’s level

Laji

seminar

Opinto-oikeus / Right to study

Tourism marketing and management master’s students, students from Palvelujohtaminen, with a thesis topic in tourism field

Suositeltu suoritusaika / Recommended object time

first year spring semester, and second year of IBS master’s studies

Tuntimäärä / Hours

Total:  135 hours

- 10 hours orientation lectures

- 30 hours seminar meetings

- 10 hours interaction with the supervisor

- 85 hours group work and individual study

Arvostelu / Grading

pass/fail

Vastuuyksikkö / Responsible department

Business School

Opettajat / Teacher

Raija Komppula

 

Kuvaus / Sullabys:

 

Osaamistavoitteet (pakollinen) / Learning outcomes (compulsory)

Knowledge related: Student can

  • understand the iterative nature of a research process
  • understand the relevance of combining analytical and creative thinking throughout the research process
  • identify and be aware of the good scientific practice

Skills related: Student can

  • comply with the good scientific practice
  • write a topic analysis and research plan with a literature review
  • present their research in public
  • argue and comment in a constructive manner

Sisältö (pakollinen) / Content

- good scientific practice

- managing the research process

- literature review

- writing and presenting

- argumentation and commentary

Suoritustavat (pakollinen) / Teaching Methods

Active participation in the seminars, completing all assignments, presenting a topic analysis, research plan and the final report, serving as an opponent for a fellow student (topic analysis, research plan and the final report)

Toteutustavat / Study Modes

-10 hours orientation lectures

- 30 hours seminar meetings

- 10 hours interaction with the supervisor

- 85 hours group work and individual study (reading and evaluating Master’s thesises and other materials?

Oppimateriaalit / Study Materials

  • Saunders, M. & Lewis, P. 2012. Doing research in Business & Management. An Essential Guide to Planning your Project. Pearson.
  • research articles

Arvosteluperusteet (pakollinen) / Assessment

Assessment: active participation in the seminar meetings (75 % ), active participation to compulsory presentations of assignments during orientation lectures, accomplished assignments

Edellytykset / Prerequisites:

Bachelor degree

 

Ajankohta / Time

spring semester of the first year of Tourism Marketing and management master’s programme, all year round during the second year of Tourism Marketing and management master’s programme

Tarjontatieto / Level

Tourism marketing and management master’s students

Avainsanat / Key words

tourism marketing, tourism management

Kampus / Campus

Joensuu

Lisätietoja/ Further information

Language: English