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5215100 e-Business and Network Studies –Minor subject (25 ECTS) 5215101 Introduction to e-Business 6 ECTS (EBUS) Objectives: Knowledge related: Student familiarizes the key concepts, opportunities, and effects of e-business as well as learns the influences of the digital society into the lives of the consumers and organizations. Student will understand linkage between e-business and corporate strategy and the significance of e-business activities to the overall performance of a firm. Skills related: The course will expand the student's view of e-business from the individual users’ perspective to include also the different interest groups and business operations. Students will learn to incorporate theory into practice through group assignment. Learning includes valuable skills in independent and group online studies, like information retrieval and evaluation, personal time management, as well as reporting and presenting the findings both orally and in writing. Content: The covered topics include introduction to e-business and e-commerce, strategic e-business planning process, formulation and selection of e-business strategy, and special issues of strategic information management in organizations. Teaching Methods: Lectures and web seminars 20 h, group work 80 h, Independent study 60 h, Web-Based learning (70%). Some of the lectures are offered online and/or via video conferencing. Study Materials: 1) Jelassi, T., Enders, A. (2008) Strategies for e-Business. Creating Value through Electronic and Mobile Commerce. 2nd edition. Pearson Education, Prentice Hall. 2) Lecture notes and other material informed at the beginning of the course. Evaluation criteria: 0-5. Project work and presentation (60%), online exam and practical exercises (40 %). Teacher: Nina Huotari Prerequisites: Basic studies in Business Time: Autumn semester 2011 Teaching language: English Further information: Registration for the course at the latest one week prior the course begins.
5215102 Managing Information Systems 6 ECTS (MIS) Objectives: Knowledge related: Student will gain an overall view of how the adoption of information systems (IS) and technologies (IT) influence jobs, practices, and operations in organizations and networks. Student will adopt managerial and end-user perspectives and learn about the challenges of employers and employees in the increasingly technology-oriented work life. Student will understand the interplay between socio-cultural and technological factors in the IS/IT adoption and development processes. Student will recognize the key role of managers in understanding the possibilities and limitations of technologies in the business operations. Skills related: Students will learn to identify and critically evaluate the usability and influence of technological innovations to different lines of work. The course will provide skills in identifying, evaluating, and applying information systems and technologies in different business settings, improve Internet use and online study skills, as well as develop analytical, writing, group work, personal time management, and presentation skills. Content: The covered topics include different information systems’ applications, their functions, development, usage, and management, as well as ethical and social influences. Teaching Methods: Lectures 16 h, Group work 64 h, Independent study 80 h, Web-Based Learning (70%). Some of the lectures are offered online and/or via video conferencing. Study materials: 1) Laudon, K. C., Laudon, J.P. (2007/2009) Essentials of Management Information Systems. 8th edition, Pearson Education, Prentice Hall. 2) Lecture notesand other material informed at the beginning of the course Evaluation criteria: 0-5. Written examination (50 %) and Practical exercises and presentation (50 %). Teacher: Nina Huotari Prerequisites: Basic studies in Business, Introduction to e-Business or equivalent. Time: Autumn semester 2011 Teaching language: English Further information: Registration for the course at the latest one week prior the course begins. You may choose from the following courses (at least 13 ECTS)
5215111 Current Issues in e-Business and Network Studies 6 ECTS (CIEN) Objectives: Knowledge related: Student understands the complexity and dynamic nature of e-business and network studies. Student will learn how electronic business solutions, developing technologies, and complex cooperation and collaboration relationships transform both business practices and research interests. Skills related: Student will get practice in academic reading and writing skills and learn how to analyze and get a grasp of a new conceptual field by working independently. Content: The course focuses on the latest topics in research and practice of e-business and network studies. Visiting lecturers will provide knowledge of their area of expertise. Students have also possibility to study independently focusing on the topic of their choice through empirical project work executed e.g. at their place of employment. Teaching Methods: Lectures and tutoring sessions12 h, group work 80 h, independent study 68 h, Web-Based Learning (80%). The format the course will be offered may vary from year to year depending on the availability of visiting lecturers. Some of the tutoring sessions may be offered online and/or via video conferencing. Independent study course: (Online) tutoring sessions 10 h. Theoretical or empirical written paper of a selected current topic 150 h, Web-Based Learning (100 %). The topic needs to be approved by the instructor. Assessment of independent study: Written report (100%). Study Materials: Will be specified in the beginning of the course. Evaluation criteria: 0-5. Written report (50%), learning diary, presentation, and practical exercises (50%). Teacher: Nina Huotari Prerequisites: Basic studies in Business, Introduction to e-Business or equivalent. Time: Spring semester 2012 Teaching language: English Further information: Registration for the course at the latest two weeks prior the course begins.
5215112 Innovative Networking 1-6 ECTS (INET) Objectives: Knowledge related: Student understands collaboration and networking as part of innovative approaches to firm's activities that can occur in different areas of business operations. Skills related: Student will get practice in academic reading skills and learns how to analyze and get a grasp of a new conceptual field by working independently. Content: Different approaches to networking in individual, organizational and network levels; interaction of a firm and its business environment in finding ways of innovative operations; different innovative forms and methods to compete, collaborate, and succeed. Teaching Methods: Independent study. Study Materials: 1) Miles, Raymond E., Miles, Grant, Snow, Charles C.: Collaborative Entrepreneurship: How Communities of Networked Firms Use Continuous Innovation to Create Economic Wealth. (2005) (e-Book, Ebrary) (1 credit); 2) Huxham, Chris and Vangen, Siv: Managing to Collaborate: The Theory and Practice of Collaborative Advantage. (2005) (2 credits); 3) Kleindorfer, Paul R., Wind, Yoram, Gunther Robert E.: The Network Challenge: Strategy, Profit, and Risk in an Interlinked World. (2009) (3 credits) Evaluation criteria: 0-5. Written examination (100%). Teacher: Nina Huotari Prerequisites: Basic Studies in Business or equivalent. Time: Autumn semester 2011 and spring semester 2012 Teaching language: Exam questions may be ansewered in English or in Finnish. Further information: Student may choose the number of credits to pursue (1-6 ECTS). This is done by naming the total number of credits the student wants to get on the answer sheet at the exam. The books with matching number of credit points must be examined to receive the expected credit points. The books for credits 1-3 are determined, credits 4-6 are taken by combining the books according to the assigned credits (3+1, 3+2 or 3+1+2). Books can not be examined separately.
5215114 Virtual Business World6 ECTS (VBW) Objectives: Knowledge related: Student will know the business possibilities technological and social innovations create on a global scale. Student understands reasoning behind moving business operations and communication increasingly to the cyberspace. Needed new skills, practices, and methods to operate, network, and collaborate will be introduced. Skills related: In this course students will learn to identify business opportunities and challenges, rationalize their significance, and operate in a virtual setting. The virtual world is present both thematically and as a communication and learning platform. Content: The covered topics include the methods of virtual collaboration, virtual teams, organizations, and networks, social media, and project management in a virtual setting. Teaching Methods: Web-Based Learning (100%). Online tutorials 10 h, Group work 60 h, Independent study 90 h. Study Materials: Articles and other course material specified in the beginning of the course. Evaluation criteria: 0-5. Participation in teaching, project work, and practical exercises. Teacher: Nina Huotari Prerequisites: Basic studies in Business, Introduction to e-Business or equivalent. Time: Spring semester 2012. Teaching language: English Further information: Registration for the course at the latest two weeks prior the course begins. Course is offered every second year.
BUSINESS AND MANAGEMENT Bachelor’s Level THE JOENSUU CAMPUS 5210103 Foundations of Finance 6 ECTS Objectives: Knowledge related: The purpose of the course is to give an introduction to financial markets, financial instruments and corporate finance. Practical skills: Skills related: Student understands the principles of financial markets, financial instruments and corporate finance. Content: Financial markets and instruments, corporate financial analysis, time value of money, investments, principles of valuation, firm financial structure. Modes of Study: Exam. Teaching Methods: Independent study 150h. Study Materials: Specified by the instructor. Evaluation criteria: 0-5. Teacher: Matti Turtiainen Prerequisites: Introduction to accounting Time: Autumn semester 2011 and spring semester 2012 Further information: Exam based on material specified by the instructor is available only for international exchange students.
Objectives: Knowledge related: After the course, the student will be able to describe the basic concepts and foundations of strategic management and explain how they are interrelated. The student can outline current issues and emerging trends in strategic management. Skills related: The student will have the skills to apply strategy concepts in practical situations. The student will have ability toanalyse, plan and evaluate strategic management. Content: Foundations of strategic management, tools and techniques; strategic analyses and choices; corporate and business-level strategies; planning, implementation, development, and evaluation. Modes of Study: Lectures, group work and written examination. Teaching Methods: Lectures 20 h, group work 40 h, independent study 100 h. Study Materials: 1) Johnson, G., Scholes, K. & Whittington, R.: Exploring Corporate Strategy. 8th edition. Prentice Hall, 2008 or newer, 2) additional material given by lecturer Evaluation criteria: 0-5 Teacher: Heidi Rajamäki Prerequisites: Introduction to Management (JOP) Time: Autumn semester 2011 Teaching language: English
5210203 Service Management 6 ECTS Objectives: Knowledge related: Students adopt a service perspective according to which success is determined by the management of a total service offering that combines physical product and service components together with information, personal attention and other elements of customer relationships. Students explore the special characteristics of managing and marketing services as well as managing and performing interactive marketing during customer service encounters. Skills related: Students create and enhance capabilities of managing and marketing services. They learn to apply service theories into practice. Content: Concept of service, characteristics of services, service quality and its assessment, understanding customer requirements, service development and design, service delivery, enabling, making and delivering promises. Modes of Study: practical work, exam Teaching Methods: Flexi-study and e-learning 60 h, independent study 100 h. Learning Material: 1) Grönroos, C. (2007), Service Management and Marketing. A Customer Relationship Management Approach. 3rd edition. John Wiley & Sons. 2) Wilson, A., Zeithaml, V.A., Bitner, M.J. & Gremler, D.D. (2008), Services Marketing. Integrating Customer Focus Across the Firm. First European edition. McGraw-Hill.3) Other possible material will be specified in the beginning of the course. Evaluation criteria: 0-5 Teacher: Saku Hirvonen Time: Spring semester 2012 Teaching language: English
5211212 International Business Management 6 ECTS Objectives: Knowledge related: After the course, students will have the knowledge of SMEs’ internationalization process, different ways of, and barriers to internationalization, as well as the awareness of special characteristics of multicultural business. Skills related: The course offers the students readiness to act in international business, domestically and abroad. Content: The strategy of international business, Internationalization process of SMEs, emerging markets, development trends in SMEs, and the cultural environments facing business Modes of Study: Participation in teaching, practical exercises, written examination and compulsory participation in oral presentations. Teaching methods: Lectures 30 h, Group work 40 h, Independent study 90 h. Study material: 1) Cavusgil, S, Knight, G., Riesenberger, J. (2008). International Business: strategy, management and the new realities, 2) Hollensen, S. (2004) Global marketing. A decision-oriented approach, 3) Stone, M. & McCall (2004) International strategic marketing: an European perspective, 4) Lane, DiStefano & Maznevski (2006) International management behavior. 5) Other material. Evaluation criteria: 0-5 Prerequisites: MAR, JOP, LYP Time: Spring semester 2012 Teaching language: English Further information: Registration for the course one week in advance through WebOodi.
5211221 Strategies for Managing Competitiveness 6 ECTS Objectives: Knowledge related: Student understands views, factors, models, strategies and practices of competitiveness in the service and industrial management contexts. Student knows about the factors, models, strategies and processes of developing competitiveness; Understands management and HRM roles, and commitment and trust in managing competitiveness; Knows basics of the evaluation of competitiveness and quality. Skills related: Student is able to identify factors, models, strategies and processes influencing business competitiveness and quality; is capable of basic level applying of strategies and evaluating of competitiveness and quality. Content: Concepts and views of competitiveness. Quality and competitiveness. Strategies, models, and practices of Business Excellence, and TQM. Managerial leadership and HRM roles, commitment to and trust in development. Other selected issues. Modes of Study: Lectures, group work with written assignment, and a learning diary in group, active participation. Compulsory attendance is required in group presentations. Teaching Methods: Lectures 18 h, group work 100 h, independent work 37 h (intensive study course) Study Materials: To be informed by the lecturers in class and/or available in Weboodi. Evaluation criteria: 0-5. Teacher: Taina Savolainen and International visiting lecturers Teaching language: English Further information: Registration one week in advance through WebOodi.
5211226 Strategic and Operative Decisions in Russia and the Central Eastern Europe 6 ECTS Knowledge related: Student is aware of the critical strategic and operative decisions relevant in these emerging markets. Skills related:. Student is able to acquire relevant information for decision-making and to analyse the different strategies of business in the context of Russia, the Baltic States and Central Eastern European countries, and to design a successful strategy for these markets from Western companies’ viewpoint. Content: Different business strategies (export, import, subcontracting, greenfield and brownfield investment) in the context of Russia, the Baltic States and CEE countries. Marketing peculiarities in Russian markets, consumer behavior and relevant marketing mix. Modes of Study: Lectures, group work, readings. Written exam, exercises and active participation. Teaching Methods: Lectures 55 h, readings 50 h, group work 60 h. Study Materials: To be informed by the lecturer. Evaluation criteria: 0-5. Teacher: Ari Stenroos Time: Autumn semester 2011 Teaching language: English Further information: Registration for the course at the latest two weeks prior the course begins, max. 10 students, priority is given for the students of Service Management and other Business Studies. The course is organized by the North Karelia University of Applied Sciences, Campus of Design and International Business, address: Sirkkalantie 12 A, Joensuu.
5211227 Business Culture in Russia 3 ECTS Knowledge related: Student knows basic elements of Russian civilization and its impact on the lifestyle of different social strata. Student is aware of the connection between Russian culture and Russian business culture, and its impact on the behavior of Russian business partners. Skills related:. The course will expand the student’s view of Russian lifestyle and social life. Student will get practical and theoretical knowledge on Russian business culture and negotiations. Content: Development of material, intellectual, political and social life in Russia; Changes in the value systems and everyday life, Russian business culture and behavior, especially in the context of meetings and negotiations; Role of networks. Modes of Study: Lectures, reports, readings. Participation in teaching, report of individual work, written examination. Teaching Methods: Lectures 24 h, reports 40 h, readings 98 h. Study Materials: Articles and other course material specified in the beginning of the course. Evaluation criteria: 0-5. Teacher: Ekaterina Miettinen Time: Autumn semester 2011 Teaching language: English Further information: Registration for the course at the latest two weeks prior the course begins, max. 10 students, priority is given for the students of Service Management and other Business Studies. The course is organized by the North Karelia University of Applied Sciences, Campus of Design and International Business, address: Sirkkalantie 12 A, Joensuu.
5211325 Destination Marketing and Management 6 ECTS Objectives: Knowledge related: Destinations are amalgams of tourism products, offering an integrated experience to consumers. Managing often conflicting stakeholders' interests makes controlling and marketing destinations as a whole challenging. Hence, strategies and actions should take into account the wishes of all stakeholders, namely indigenous people, businesses and investors, tourists, tour operators and intermediaries, and interest groups. Tourists perceive the destination as a brand comprising of a collection of suppliers and services. Destination management and marketing should act as tools and facilitators to achieve a complex range of strategic objectives, which will ultimately need to satisfy the needs and wants of stakeholders. The objective of this course is to introduce theories and tools for destination management and marketing. Skills related: Students learns to adapt the basic theories of marketing and management in the context of tourism business. Student learns to understand the characteristics of destination as a product and to analyse competitiveness of a destination from marketing perspective. Content: Destination concept, the strategic management and marketing objectives of destinations, cooperation and networking in a destination, strategy formulation for destinations, destination competitiveness, destination branding. Modes of Study: Lectures, seminar presentations, group work. Teaching Methods: Lectures: 18 h, Seminar presentations: 8 h, Group work: preparation of the seminar presentations in theme groups 40 h, Individual work: 94 h. Study materials: 1) Morgan, N., Pritchard, A. & Pride, R. 2002. Destination Branding. Elsevier or selected Articles. 2) Ritchie, J. R. Brent; Crouch, G. I.; Ritchie, J. R. 2005. Competitive Destination: A Sustainable Tourism Perspective. CABI Publishing. 3) Pike, S. 2008. Destination Marketing: an Integrated Marketing Communication Approach.Oxford:Butterworth-Heinemann, or selected Articles. 4) Selected Articles for the group work. Evaluation criteria: 0-5. Report and presentation of the group work. Teacher: Raija Komppula Time: Spring semester 2012 Teaching language: English Further information: The course is available as intermediate level only for international exchange students.
Objectives: Knowledge related: The purpose of this course is to introduce the international context of accounting, different financial reporting systems and accounting harmonization, especially the IFRS. Skills related: After this course the student has knowledge about the meaning of international dimensions of accounting and the general content of the IFRS. Content: International dimensions of financial accounting and reporting, accounting harmonization, the IFRS. Modes of Study: Exam. Teaching Methods: Book exam Study Material: Nobes and Parker, 2008. Comparative International Accounting. Evaluation criteria: 0-5 Teacher: Kati Pajunen Prerequisites: Courses about accounting. Time: Autumn semester 2011 and spring semester 2012 Teaching language: English Further information: The course is available as intermediate level only for international exchange students.
5211240 Fundamentals of Marketing Research 3 ECTS
BUSINESS AND MANAGEMENT Master’s Level THE JOENSUU CAMPUS 5211326 Experience Design 6 ECTS Objectives: Knowledge related: Experience Design is an approach and method for discovery of value creation in experience industry, in this case especially in tourism. Experience design is the practice ofdesigning products, processes, services, events, and environments based on the consideration of an individual's or group's needs, desires, beliefs, knowledge, skills, experiences, and perceptions. The objective of the course is to introduce theoretical backgrounds of experience design (consumer behaviour in tourism, experience theory, customer value, and product/service development) as well as its practical adaptations. Skills related: Student learns to adapt a customer oriented approach to product/service development in experience industry. Student learns to use tools for new service development and evaluation of the customer experience. Content: Tourist behaviour, customer value in tourism, product/service development in tourism, customer experience design, experiential marketing. Modes of Study: Lectures, seminar, group work. Teaching Methods: Lectures: 18 h, Seminar presentations based on the group work 8 h, Group work: preparation of seminar presentations theme groups 40 h, Individual work: 94 h. Study Material: 1) Pearce, Philip, L. 2005. Tourist Behaviour. Themes and conceptual Schemes. Aspects of Tourism. Channel View Publications. 2) Ryan, Chris 2002. (ed.) The Tourist Experience. A New Introduction. 2nd edition. Cassel. 3) Selected articles. Evaluation criteria: 0-5. Report and presentation of the group work Course Director: Raija Komppula Time: Autumn semester 2011 Teaching language: English Further information: The course is available as intermediate level only for international exchange students.
5211324 B2B relationships 6 ECTS Objectives: Knowledge related: Students explore the special opportunities and challenges that business markets present and identify the requirements for managing the marketing function in this vital sector of the global economy. Students learn how important to business market management the assessment of value in the marketplace is. Skills related: The aim is to deepen students’ the understanding of business market management, value and operating in networks. Oral and written skills of English are developed. Content: Business market management, understanding, creating and delivering value, network pictures, networking, network outcomes. In group works special focus e.g. on tourism business, high technology services and on public procurement. Modes of Study: Active attending to lectures (80% obligatory), portfolio, oral and written presentations, exam. Teaching Methods: Lectures 16 h, oral presentations based on the group work 8 h, working in group and independent study 136 h. Study Materials: 1) Anderson, J.C., Narus, J.A. & Narayandas, D. (2009), Business Market Management. Understanding, Creating, and Delivering Value. Third Edition. Pearson Education.2) Ford, D., Gadde, L., Håkansson, H. & Snehota, I. (2003), Managing Business Relationships. Second edition. John Wiley & Sons.3) Other possible material will be specified in the beginning of the course. Evaluation criteria: 0-5 Teacher: Saku Hirvonen Time: Autumn semester 2011
5211314 Leadership Thinking and Practice 6 ECTS
Language of instruction is English. Courses are offered simultaneously on both Joensuu campus and Kuopio campus. Online instruction and a variety of study modes of distance learning are exploited as much as possible.
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