Tunniste / Course Code

xxxxxx

Nimi / Name

Tourism marketing case studies

Laajuus / ECTS

1-6 ECTS

Tyyppi  / Level

Master’s level

Laji

course

Opinto-oikeus / Right to study

Tourism marketing and management master’s students

Suositeltu suoritusaika / Recommended object time

during the master’s studies

Tuntimäärä / Hours

 27-162

Arvostelu / Grading

pass/fail

Vastuuyksikkö / Responsible department

Business School

Opettajat / Teacher

Raija Komppula, Henna Konu, Juho Pesonen

 

Kuvaus / Sullabys:

 

Osaamistavoitteet (pakollinen) / Learning outcomes (compulsory)

Knowledge related: student can

- know central theoretical frameworks, models, and tools of tourism business and how to apply them in practice to develop the field and businesses in a sustainable way

-understand and explain a procedure of a marketing project

Skills related: student can

- adapt marketing related theories and tools into practice
- plan, schedule, implement, report and monitor a tourism marketing related research or development project

-adjust to challenges of strict schedules and collaborative problem solution

-take and share responsibilities

- work in collaboration and according to the instructions of the client or other principal

- creatively suggest new innovative solutions

Sisältö (pakollinen) / Content

A tourism marketing related research or development project commissioned by the industry, university or other organisations

Suoritustavat (pakollinen) / Teaching Methods

Active participation in a project, project documentation

Toteutustavat / Study Modes

Participating in a real life marketing related research or development project together with the client or other principal. Each student has a defined role with defined responsibilities.

Oppimateriaalit / Study Materials

-collection of literature on project management

-Material provided in the case project

Arvosteluperusteet (pakollinen) / Assessment

 pass/fail

Active participation in a project, project documentation, evaluation together with the client/principal

Edellytykset / Prerequisites:

Bachelor degree

 

Ajankohta / Time

on demand

Tarjontatieto / Level

Tourism marketing and management master’s students

Avainsanat / Key words

marketing

Kampus / Campus

Joensuu

Lisätietoja/ Further information

Language: English