Tunniste / Course Code

5216703

Nimi / Name

Tourist behavior

Laajuus / ECTS

6 ECTS

Tyyppi  / Level (esim. perusopinnot, aineopinnot)

Master’s level

Laji

course

Opinto-oikeus

Tourism marketing and management master’s students, maximum 10 other students (palvelujohtaminen or exchange students)

Suositeltu suoritusaika

first year of TMM studies

Tuntimäärä / Hours

Total 162 hours:

  • Lectures in classroom 20 h
  • collaborative working in group 30 h,
  • presentations of group work 10 h, compulsory presence
  • individual assignment and individual work with literature 102 h.

Arvostelu / Grading

1-5

Vastuuyksikkö

Business school

Opettajat / Teacher

Raija Komppula

 

Kuvaus / Syllabus:

 

Osaamistavoitteet (pakollinen) / Learning outcomes (compulsory)

Knowledge related:

  • understand and explain the main theoretical concepts and theories of consumer behavior into tourism context
  • understand the powerful connection of customer insight and marketing activities in the context of tourism businesses
  • analyze his/her own behavior as a tourist and develop his/her ability to behave in a responsible manner.

Skills related:

  • utilize the basic theories of tourist behavior in analyzing the customer behavior of a tourist destination and/or a tourism company
  • utilize the customer insight information in planning and implementing marketing activities in tourism companies and destinations
  • can act in a responsible manner as a tourist, and promote responsible behavior to other tourists and within tourism businesses
  • is able to acquire and apply knowledge about future trends on tourism behavior

Sisältö (pakollinen) / Content

  • concepts of tourist, tourist typologies, tourist motivation, values, self-concept and personality; expectations, perceptions and experiences; image building, decision-making, loyalty, responsible tourist behavior,  special interest tourism, cross-cultural issues in tourism
  • collaborative exercises to analyze cultural differences
  • collaborative group work assignment to describe, analyze and introduce one type of tourism based on studies and practical examples of segmentation and/or special interest tourism
  • individual assignment, based on self reflection as a tourist, based on theoretical framework learned during the course

Suoritustavat (pakollinen) / Teaching Methods

  • Lectures in classroom 20 h
  • collaborative working in group 30 h,
  • presentations of group work 10 h, compulsory presence

individual assignment and individual work with literature 102 h.

Toteutustavat / Study Modes

Active participation in classroom meetings, group work and an individual assignment. Compulsory participation in the presentations of group work. Evaluation of other groups’ contribution.

Oppimateriaalit / Study Material

1) Pearce, P.L. 2005. Tourist behavior: themes and conceptual schemes. Aspects of Tourism, Channel View. 

2) Collection of Articles

3) Lecture materials.

 

Arvosteluperusteet (pakollinen) / Assessment

1-5

Individual assignment 65 % (1-5)

Group work assignment 35 % (1-5)

Presence at the group work presentations 10 h compulsory

Evaluation of the group works: pass/fail

Edellytykset / Prerequisites:

Bachelor degree, or, for exchange students basic studies in tourism and business

Ajankohta / Time

autumn term

Tarjontatieto / Level

Tourism marketing and management master’s students, maximum 10 other students (palvelujohtaminen, exchange students)

Avainsanat / Key word

tourist behavior, consumer behavior

Kampus / Campus

Joensuu

Lisätietoja/ Further information

Opetuksen kieli (pakollinen tieto) / Teaching language

English