Tourism Business

The Tourism Business research groups examines the creation, development and communication of customer value based experiences in tourism  destinations including networking and competitive stakeholders. The group pursues understanding customer value expectations among different leisure and tourist segments and understanding the management of these expectations.

The Tourism Business research group  received grants from the Foundation for Economic Education for The national postgraduate group in tourism business in years 2009-2015. Moreover, the research group has organized of three international conferences: The 56th AIEST conference (in Savonlinna, in August 2009), The Rural Tourism and Regional Development International Conference (in Petrozavodsk, Russia, in May 2014, conference proceedings) and The 6th Advances of Tourism Marketing Conference (in Joensuussa, in September 2015, conference proceedings).



Members of the research group


Mercy Changa's (M.Sc. (Econ. & Bus. Adm.)) research investigates collaboration and success of micro tourism entrepreneurs in rural areas in Tanzania.

Jessie Chen studies the meaning of nature for young Chinese tourists.

Xinxin Guo (M.Sc. (Econ. & Bus. Adm.)) studies Chinese tourists’ social media behavior.

Johanna Heinonen’s research interest is related to meaning of emotions in digital tourism marketing.

Sini Kauhanen (M.Sc. (Econ. & Bus. Adm.)) studies the success and competitiveness of Finnish restaurant entrepreneurs

Henna Konu (D.Sc. (Econ. & Bus.Adm.) is a project manager. Her research interests include tourism service development, customer involvement, experiential services, tourist experience, destination marketing and development, stakeholder collaboration, wellbeing tourism and nature-based tourism.

Raija Komppula  (D.Soc.Sc., Lic.Sc. (Econ. & Bus.Adm.)) is a professor of marketing. Her research interests include entrepreneurship and small business research in tourism, service development, destination marketing and development, collaboration in tourism, tourist behavior, nature-based tourism, rural tourism, wellbeing tourism, social tourism.

Riina Latvala investigates the nature of Finnish luxury tourism.

Ekaterina Miettinen's doctoral study explores Russian women’s travel practisies from a sociao cultural perspective.

Jamie Murphy's (MBA, MS, PhD) research focus blends sustainability, MOOCs, robots and effective Internet use for citizens, businesses and governments.

Katja Pasanen (M.Sc. Geography) is a researcher. Her research interests include event tourism, event management, effects of events, tourist behaviour, tourist decision making process, electronic marketing and service development in tourism enterprises and events, nature and wellbeing tourism, cultural tourism and responsible/sustainable tourism.

Juho Pesonen (D.Sc. (Econ. & Bus.Adm.) focuses on how information and communication technologies are changing tourism with the emphasis on consumer behavior and destination marketing and management. In particular, he studies market heterogeneity in wellbeing and rural tourism and possibilities it creates for different tourism stakeholders. He is an expert in customer research and data collection and analysis.

Esko Sorakunna's (M.Sc. (Econ. & Bus. Adm.)) studies the meaning of national parks for Finnish recreationists and nature tourists.

Jarno Suni (M.Sc. (Econ. & Bus. Adm.)) studies hunting tourism as a special interest tourism and serious leisure phenomenon.

Anja Tuohino (PhD, Human geography) is a development manager. Her research interests include destination management and strategic development, innovation, stakeholder collaboration and wellbeing and nature-based tourism, especially lake tourism.

Elli Vento (M.Sc. Econ.) studies the effects of social tourism on wellbeing of individuals and families.




Experiences, value & well-being: Making Tourism Better